We find where your customers are searching, and make sure you are the answer. In Google and in AI.
Search demand research and findability for Australian businesses. One fixed-price audit that shows where demand in your category is moving, whether the assistants name you, and what to fix first.
$1,500 to $2,500 · 7 business days · Sydney, Australia. Remote across the country.
Why Foundlab
Three things you will not get from an agency.
Decisions come from demand data, not opinion.
Every recommendation starts with an anchored trend analysis of your category: which terms carry real volume relative to each other, and where the five-year growth is. Numbers, not a keyword tool's guess.
AI answer coverage is measured, not assumed.
Your category's buying questions go through ChatGPT, Perplexity and Google AI Overviews. You get a record of whether you are named, who is named instead, and which sources those answers cite.
Fixed price first.
The first engagement is an audit with the price on the page, not a free strategy call that turns into a retainer proposal. If the audit is not right for you, you hear that before you pay.
The demand data
Where Australian search demand is moving.
The category is growing. “local seo” up 6.8 times in five years is the strongest niche signal. The AI terms barely register in volume, and did not exist eighteen months ago.
This is the analysis every audit opens with, run on your category instead of ours. It is the reason Foundlab leads with demand and treats AI visibility as the differentiator rather than the headline.
The audit
One offer, one price band.
Findability Audit
$1,500 to $2,500. Delivered in 7 business days.
A demand map of your category, a technical and on-page check you can hand to a developer, a measured record of whether AI assistants name you, a ranked action list, and five articles ready to publish.
The price within the band depends on site size and is confirmed before you commit.
- Demand map.
- Technical and on-page findability check.
- AI answer coverage check.
- Prioritised action list.
- Five articles, ready to publish.
- A 30-minute walkthrough call.
Who you're dealing with
One person, and a research pipeline.
Foundlab is one person, who builds production software solo. Most recently two regulated health platforms, from an empty codebase to live paying customers, in thirteen weeks, with no dev team.
The audit runs on tooling built for it: a Google Trends pipeline that scores every term against a shared anchor so results compare across pulls, a crawler that pulls apart your site's metadata, images and structured data, and a protocol for testing whether AI assistants can find you at all. That is why it costs what it costs and arrives in 7 business days instead of costing $6,000 and arriving in three weeks.
Proof
Recent work.
Findability AuditMy own site
Skin After Weight Loss
My own editorial site, put through the same audit I sell, including the finding where my crawler was wrong.
Findability Audit
AFTRR
An Australian hydration brand that was invisible in both Google and AI assistants.
Custom build
MOVEWELL Training
A 60-day challenge companion app for a Bondi coaching business, plus what the audit crawler found on their site.
FAQ
Three straight answers.
Is this SEO?
It includes it. Findability covers classic search and the AI assistants people now ask before they search. The technical SEO work is in every audit. It is not the reason to buy one.
How much, and how long?
$1,500 to $2,500 depending on site size, confirmed before you commit. 7 business days from the booking call to the walkthrough.
Who is behind this?
One person, Sydney based, who builds production software and runs the research pipeline the audit is built on. Foundlab is not an agency and does not pretend to be one.
Not sure the audit is right for you?
Book a fifteen minute call. If it is not the right thing, you hear that on the call, before you pay.